Wave Browser
Elevating the User Search Experience & Driving Engagement
A Fragmented Search Experience Is Slowing Users Down
As users become increasingly focused on online productivity, many turn to alternative browsers for a more streamlined experience. However, most productivity-focused browsers lack emotional connection and purpose, making them easy to abandon and difficult to build loyalty around.
Wave Browser set out to re-imagine the browsing experience, offering a fast, streamlined platform that supports user productivity, while standing behind a mission users believe in.
A Smart, AI-Powered Search Experience
To differentiate Wave Browser from competitors, we implemented a multi-layered innovation strategy:
Integrated Search with Partner Optimization
- •Collaborated with leading search providers to fine-tune search results, increasing relevancy and engagement.
- •Implemented custom search suggestions and AI-driven autocomplete to enhance user experience.
Proprietary Ad & Content Integration
- •Developed a non-intrusive search monetization framework leveraging native advertising within search experiences.
- •Optimized ad placements to maximize CTR while ensuring seamless UX.
Wave News & Personalized Hompage
- •Launched Wave News, our in-house, curated homepage newsfeed, to deliver relevant, high-quality content directly within the browser. Implemented personalized content, allowing users to see stories and ads that are more aligned with their interests.
- •This enhancement improved session duration and homepage engagement while unlocking personalized content, allowing users to see stories and ads that are more a new, scaleable revenue stream.
Sustainability Initiative with 4ocean
- •Partnered with 4ocean to turn everyday browsing into verified ocean cleanup, supporting the removal of 100,000 pounds of ocean waste annually.
- •Built a live impact tracker directly into the browser to share real-time updates on ocean plastic and trash removed by the Wave community..
Scale, Reach, and Proven User Engagement
4M+
Monthly Active Users
Wave Browser has built a large, loyal user base across platforms, reflecting the product’s relevance, reliability, and sustained utility in real-world usage.
80+
Countries
With organic adoption in over 80 markets, Wave Browser has demonstrated strong cross-regional appeal and scalability, positioning it for both localized partnerships and global expansion.
500M+
Searches Served
With over half a billion searches processed to date, we’ve proven the performance of our search experience and the effectiveness of our monetization model.
85,536
Pounds of Ocean Waste Removed
Wave Browser launched a multi-year partnership with 4ocean, embedding verified ocean cleanup directly into its product model. This positions Wave as a differentiated eco browser while strengthening brand trust and long-term equity.
What’s Next? Expanding Innovation & Partnerships
Following the success of these improvements, we are expanding:
AI-Powered Search Personalization
Delivering even more relevant results based on user intent.
New Strategic Partnerships
Exploring integrations with additional providers and ad networks.
Global Expansion
Scaling international search capabilities to reach new markets.
